February 2016
Elise Kitchen Co.
Empowerment
Concept.
To whom it may concern:
Dear Sir,
Please find :
The concept and business model.
Attached: excel work sheet showing daily turnover
including recent history.
Attached: Pictures
Kitchen Co. is an existing ongoing food outlet situated
in Grove City Office Park in Orange Grove\Houghton currently owned by Micheal
Dos Santos who is involved with JB Rivers in Sandton.
Due to Michael’s other commitments he finds that does not
have the time to run this business to its full potential. He has however
developed the existing concept, menu, and has trained staff through his other
companies.
Elise Wohlman has taken over the day to day running of
the business with the purpose of financing and purchasing the business.
Elise was involved in a canteen outlet catering to FLB
(Forbes Lever Baker) Accountancy tuition centre in Randburg for four years
which was bought by Advtech and later moved premises causing it to close.
This was a highly successful operation from 2010 to end
2013.
January 2016 was our first month doing due diligence and
working at Kitchen Co. and by the first week in February we have introduced a
new menu and food preparation and food purchasing changes for fresh food and
disposables and also methods to improve
delivery mechanism and a very important empowerment and employment
concept.
Turnover for February is already heading towards R50
000.00 which is will be approximately
a 20% increase in sales.
The cost of the business is R150 000.00 which includes
the equipment and point of sale computer.
Turnover and Costs
of sales excluding food costs:
The Turnover before our inception was approximately R40
000.00 per month and the overheads excluding food purchases are:
Staff and
Overheads.
Pule R2200.00 Griller and food
preparation
Sammy R2000.00 Cleaner
Felicity R3000.00 Manager
Thoko R1600.00 Deliveries
Rent R6000.00
Electricity R2700.00
Gas R2000.00
Total R19500.00
The Challenges and
the changes :
Cutting of costs and overheads:
Energy costs have been more controlled by insuring gas
and electrical appliance are only used when necessary. The energy costs are
reduced by careful food preparation reducing cooking time and creating a
cooler, not so hot environment in the Kitchen.
The purchasing of fresh food and packaging has also been
changed in order to ensure freshness and cost effectiveness to the business.
Empowerment
Concept:
Elise Kitchen Co. has created a new self empowerment
concept for economically disadvantaged people to have work and enjoy a daily income to support themselves and their
families and to restore dignity.
Two staff members, Felicity and Thoko have become part of
the new empowerment model introduced into the running of Kithen Co. These two
dedicated sales people will run a micro business based on the main operation.
The staff members will be working on their own benefit
and risk, giving them better incentive to market the business.
We plan to have at least 10 outside representatives
marketing and selling prepared food to people in their work places in the near
future say 2 within the next two months.
Each sales person will have an exclusive area where
he/she will market and sell in the office park and outside areas in the
Johannesburg surrounds. There is potential to expand further at a later point.
The new menu is based on fresh signature sandwiches and
salads for office workers and extends to school lunch packs and tourist lunch
packs.
The business is also involved in outside catering and preparation
of platters for functions and a
Full Traditional Braai and Lamb on the Spit service which
includes salads and dessert, cutlery and crockery for corporate and for private
parties and functions.
We hope that this proposal for funding meets with your
approval and that we can establish a good working relationship with you so that
we may all enjoy the fruits of this venture.
Regards
Gary Wohlman
0728320525
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